広告

1. Origins, structure, and basic meaning

• Structure: The spelling is 広告, read こうこく, and it combines 広, meaning widely, with 告, meaning announce.
• Basic usage: 広告 is an advertisement created to publicize and attract attention to a product, service, event, or other offering.

2. Common pitfalls and similar expressions

• A posted advertisement and the design of its message
  • Both examples use the form 広告. It can identify a completed film advertisement at a station or the message being planned to convey product features accurately.
• A film advertisement at a station and an ad designed around product features
  • 駅に新しい映画の広告が貼られている。 — An advertisement for a new film is posted at the station.
  • 商品の特徴が正しく伝わる広告を考えた。 — We designed an ad that accurately conveys the product's features.