広告媒体

1. Origins, structure, and basic meaning

• Structure: 広告媒体 (こうこくばいたい) is a compound noun for a channel such as print, broadcast, or the web that carries advertising.
• Basic usage: 特徴に合う広告媒体を選ぶ makes the suitable channel the object selected, while 複数の広告媒体で発信する marks several channels used to send the same notice.

2. Common pitfalls and similar expressions

• Selected channel and means of distribution
  • 広告媒体を選ぶ chooses a channel, whereas in 広告媒体で発信する, で marks the means of distribution. The advertising message itself is not the medium.