攻める

1. Origins, structure, and basic meaning

• Structure: Written 攻める and read せめる, it means attacking an opponent or aggressively targeting a strategic objective such as a market.
• Basic usage: It describes striking a weak defensive side and entering overseas markets with proprietary technology.

2. Common pitfalls and similar expressions

• Combat versus strategic targeting
  • In business it is a metaphor for active pursuit, not literal violence.