攻勢

1. Origins, structure, and basic meaning

• Structure: The noun 攻勢 (こうせい) denotes an offensive posture that puts pressure on an opponent.
• Basic usage: A team may 攻勢を強める, while a business can 攻勢に転じる and shift onto the offensive.

2. Common pitfalls and similar expressions

• Offensive momentum
  • It is not limited to warfare and can describe an active push to gain initiative in competition.