購買力

1. Origins, structure, and basic meaning

• Structure: 購買力, read こうばいりょく, is the economic capacity of an income or group to purchase goods and services.
• Basic usage: It can rise or fall with prices and may be considered when setting a price for a particular generation.

2. Common pitfalls and similar expressions

• What an income can purchase
  • This is the economic capacity that falls when prices rise and that may be considered when setting prices. It is different from a person's willingness to buy.