販促

1. Origins, structure, and basic meaning

• Structure: 販促 is read はんそく and abbreviates 販売促進, meaning activities intended to increase sales.
• Basic usage: It is used in business contexts such as distributing samples of a new product or comparing sales around a promotion.

2. Common pitfalls and similar expressions

• The homophone 反則
  • 反則 is also read はんそく, but means breaking a rule. Sales promotion is written 販促, while a rule violation in a game or similar setting is 反則.