GRAMMAR DETAIL
〜向け
Indicates that a product or information is deliberately made to suit a particular audience.
Examples
この案内は初めて使う人向けに書かれている。
This guide is written for first-time users.
Words used
子ども向けの説明を短い言葉で書いた。
I wrote an explanation for children using short words.
Words used
Study notes
1. Origins, structure, and basic meaning
- Structure: Attach
向け(むけ)to an audience noun to identify a product or information prepared for that audience. - Basic usage:
子ども向けの説明を短い言葉で書いた。describes writing an explanation with children as its readers.
2. Common pitfalls and similar expressions
- An intended audience and suitability
子ども向けの本is a book made for children, while子ども向きの本evaluates a book as suitable for them. The two can overlap in practice, but their focus differs.
- Connecting with の and に
初心者向けの説明modifies the noun for an explanation, while初心者向けに説明するdescribes how the explaining is directed. Choose the connection according to whether a noun or an action follows.

